Case Study

FARM JOURNAL MEDIA

Telling the Story of America’s Producers

Farm Journal Media

As one of the most trusted brands in American agriculture, Farm Journal Media comprises a collection of news sites, magazines, and brands to cover the nuances of crops, livestock, technology and sustainability. Working in partnership with several of its brands, WWM has helped with the company’s boots-in-the-field approach, interviewing farmers across the nation as well as university cooperative extension researchers and policymakers.

Grafting precision into every narrative

With more than four decades in the field, WWM has engineered data-driven content interwoven with the human touch. We’ve walked the wheat fields in New Mexico's Navajo Nation and taken readers through the Lowcountry’s resurrected historic rice varieties for Farm Journal’s Top Producer magazine. We’ve explored the shifting practices of livestock management due to extreme weather patterns for Drovers, and we’ve crunched the numbers and talked to researchers and NGOs about what USAID cuts mean for the world at large for AgWeb.

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